Shenzhen International Toys and Trendy Toys Expo 2026

38th Shenzhen International Toys and Trendy Toys Expo will take place from April 9 to 11, 2026 at the Shenzhen World Exhibition & Convention Center, featuring over 1,453 exhibitors across 130,000 sqm. As China’s leading toy and collectible fair, it includes co-located events for baby products and licensed merchandise, offering unmatched access to innovative toy categories including trendy, electronic, educational, and IP-driven products. Organized by industry veterans, the expo is a strategic hub for sourcing, product launches, and global licensing, attracting over 72,000 buyers and professionals from around the world.

Range of Exhibition

• Electronic & Electric Toys: Battery-operated toys, remote-controlled cars, smart interactive toys, robotic toys, and educational electronic toys.
• Educational & Puzzle Toys: STEM-based learning toys, logic puzzles, construction sets, and Montessori toys.
• Plastic Toys: Action figures, collectible miniatures, plastic figurines, and role-playing sets.
• Plush & Soft Toys: Stuffed animals, plush characters, huggable cushions, and interactive plush toys.
  Inflatable Toys: Air-filled toys, bouncy castles, pool floats, and inflatable ride-ons.
• Doll & Fashion Toys: Dolls, fashion accessories, collectible figurines, and dollhouses.
• Wooden & Paper-Based Toys: Classic wooden toys, eco-friendly paper toys, handcrafted board games, and 3D puzzles.
• Playground & Amusement Equipment: Outdoor play structures, theme park attractions, swings, slides, and interactive play centers.
• Model Aircraft, Ships & Cars: Scale models, radio-controlled aircraft, collectible ships, and die-cast car models.
• Realistic Simulation Models: Military, architecture, and engineering simulation toys and collectible replicas.
• Animation Character Licensing: Officially licensed cartoon and movie character merchandise, gaming-related toys, and collectible figures.
• Animation & Derivative Products: Merchandise based on popular IPs, theme-based accessories, and fan collectibles.
• Baby & Toddler Products: Strollers, baby cribs, infant toys, and early childhood learning tools.

Target Audience

Toy manufacturers, distributors, and wholesalers, toy retailers and specialty stores, e-commerce and online toy sellers, IP licensors and brand owners, animation and gaming companies, theme park and entertainment businesses, educational product providers, designers and toy innovators, investment and trade professionals, collectors and enthusiasts of trendy toys