Shenzhen International Branded Products and Industry Chain Expo 2025

Shenzhen International Branded Products and Industry Chain Expo will run from August 29 to 31, 2025, at the Shenzhen Convention and Exhibition Center. It will feature branded consumer goods, smart manufacturing products, fashion brands, service brands, and international licensed IPs across eight specialized zones. With 1,000 booths and over 5,000 corporate participants, the expo covers 20,000 sqm. Organized by Shenzhen Qianhai World Trade International Exhibition Co., Ltd., the event supports dual circulation development and domestic market expansion, aiming to promote top Chinese and international brands, enhance brand influence, and foster trade cooperation across supply chains. Key activities include forums, brand awards, IP showcases, and government-business interactions.

Range of Exhibition

• City Branding Zone:
  City-level brand showcases, local government branding strategies, regional brand achievements, and collective brand exhibits.
• World & Internationally Trusted Brands Zone:
  Top 500 global brands, internationally recognized brands, imported brand showcases, international brand services.
• China Consumer Brand Zone:
  Brands from food, light industry, textiles, pharmaceuticals; Ministry-approved Chinese consumer brands and growth-stage enterprises.
• China Smart Manufacturing Zone:
  Aircraft, rail transit, construction machinery, NEVs, smart appliances; national high-tech firms and niche manufacturing champions.
• Fashion Brand Zone:
  Apparel, jewelry, eyewear, watches, beauty, home decor, crafts, fashion cars; special duty-free product section.
• Shenzhen (Bay Area) Well-Known Brands Zone:
  Top brands from prior Bay Area rankings, including Huawei, Mindray, and other industry leaders with high market shares.
• Service Brand Zone:
  Financial, logistics, R&D, consulting, HR, environmental services; retail, healthcare, elderly care, childcare, tourism, dining, sports, home services.
• Brand Licensing & Services Zone:
  Trademark/IP owners, licensing agencies, brand service providers, IP-to-industry matchmaking platforms.

Target Audience

Retailers, distributors, brand agencies, e-commerce platforms, department stores, sourcing professionals, trade investors, licensing companies, government procurement agencies, service providers