Shenzhen International Brand Underwear Expo 2026

Shenzhen International Brand Underwear Expo will be held from March 25 to 27, 2026 at the Shenzhen Convention and Exhibition Center. It showcases intimate wear, shapewear, sports underwear, men’s and maternity lingerie, sleepwear, loungewear, socks, fabrics, trims, accessories, design, and production equipment. Organized by leading national and local associations, the event supports brand exposure, trade negotiation, design innovation, and global exchange. Featured events include the Golden Dudou Awards, U30 Global Lingerie Summit, China Lingerie Forum, original design contests, supermodel competitions, and product debuts.

Range of Exhibition

• Intimate Apparel:
  Bras, shapewear, functional underwear, maternity underwear, health-focused lingerie, men’s underwear, briefs.
• Loungewear & Sleepwear:
  Homewear, pajamas, thermal wear, T-shirts, babywear, kidswear.
• Swimwear & Socks:
  Swimsuits, beachwear, socks, towels.
• Materials & Accessories:
  Yarns, lace, embroidery, fabrics, trims, underwear components.
• Equipment & Design:
  Sewing machinery, design software, lingerie-related creative services.

Target Audience

Underwear brand owners, garment manufacturers, textile suppliers, fashion designers, retail buyers, e-commerce platforms, live-stream sellers, sourcing agents, distributors, industry media.