Shenzhen Cross border E-commerce Expo 2026

Shenzhen Cross-border E-commerce Expo (CCBEC) is jointly organized by prominent entities including the China Chamber of International Commerce, Shenzhen Zhaoshang Exhibition Management Co., Ltd., and Messe Frankfurt (Shenzhen) Ltd. Leveraging Messe Frankfurt’s global resources and local expertise, this event brings together top Chinese exporters and international brands. It serves as an efficient platform for trade and brand expansion, with a focus on driving China’s dual-circulation trade strategy and introducing global brands to the Chinese market. Shenzhen, a hub of e-commerce, provides the ideal location for the expo, supported by its thriving cross-border e-commerce ecosystem, which represents nearly 40% of the national market. The event also features industry forums such as the Shenzhen Cross-border E-commerce Summit and IEBE Future Insights Conference, offering attendees a wealth of knowledge on market trends, regulations, and business strategies.

Range of Exhibition

• Household Goods:
  Kitchenware, home décor, storage solutions, cleaning tools.
• Festival Supplies:
  Gifts, crafts, toys, electronic gifts, consumer electronics and appliances.
• Fashion and Accessories:
  Clothing, shoes, bags, sports equipment.
• Hardware and Garden Tools:
  Home improvement tools, gardening equipment, DIY supplies.
• Health and Wellness:
  Health products, personal fitness items, wellness accessories.
• Pet Supplies:
  Food, grooming products, accessories for pets.
• Beauty and Personal Care:
  Skincare, cosmetics, hygiene products, grooming tools.
• Cross-Border Service Providers:
  Logistics, consulting, supply chain management, marketing services.
• E-commerce and Platforms:
  B2B/B2C platforms, online retail services.
• Digital and Smart Technologies:
  Big data, AI, cloud computing, digital infrastructure solutions.

Target Audience

Cross-border e-commerce platform buyers, e-commerce sellers, comprehensive cross-border e-commerce pilot zones, brand owners and distributors, traditional B2B import/export traders, overseas procurement agents, retail store owners, supply chain service providers, industry associations, logistics companies.