Shandong Spring Festival Shopping Expo 2026

23rd Shandong Spring Festival Shopping Expo will be held February 6–14, 2026 at the Shandong International Convention and Exhibition Center, offering New Year goods, specialty foods, local agricultural products, apparel, home lifestyle goods, cultural creations and festive entertainment. Organized by the China General Chamber of Commerce, the event provides a major consumer marketplace in North China, helping brands connect with buyers and families preparing for the Lunar New Year celebration.

Range of Exhibition

• New Year Gifts & Consumer Goods:
  Snacks, beverages, festive food, agricultural specialties, seafood, clothing, home goods and seasonal products.
• New Year Culture & Creative Lifestyle:
  Cultural heritage crafts, time-honored brands, creative gifts, festival themes and folk performances.
• New Year Dining & Food Experience:
  Holiday specialty foods, prepared New Year’s Eve dinners, banquet and catering services.
• New Year Tourism & Leisure:
  Festive destination promotion, cultural tours and holiday experience activities.

Target Audience

Festival Consumer Goods & Seasonal Retail, Food & Beverage and Agricultural Products, Cultural and Creative Gifts & Traditional Crafts.