Saudi Entertainment and Amusement Expo SEA 2026
Date: Tue, May 19, 2026 – Thu, May 21, 2026
No content found
Saudi Entertainment and Amusement Expo (SEA Expo) takes place from 19–21 May 2026 at Riyadh Front Exhibition & Convention Center in Riyadh, Saudi Arabia, covering the entertainment, amusement, and leisure attractions industry. The event brings together 350+ exhibitors and 12,000+ trade visitors, with 75+ speakers across the SEA Summit conference programme of 15+ sessions. Product sectors span amusement rides, water park equipment, family entertainment centres, arcade games and devices, venue facility equipment, security and safety systems, F&B for entertainment venues, and industry consultancy services. The expo is co-located with the Saudi Light & Sound Expo (SLS) and MERATH Expo, with a combined attendance of 25,000+ visitors and 500+ exhibitors across all three events. Strategic partners include the General Entertainment Authority (GEA) and the Ministry of Investment of Saudi Arabia (MISA). Organized by dmg events and running annually since 2019, the expo is aligned with Saudi Arabia’s Vision 2030 entertainment sector development goals. The event serves as a sourcing, networking, and investment platform for professionals involved in building, operating, and supplying entertainment destinations across the Middle East and Africa.
Range of Exhibition
- Rides & Attractions: Roller coasters, flat rides, carousels, ferris wheels, bumper cars, go-karts, kiddie rides, dark rides, simulators, trains/trams, rafts/flumes, ride service/repair/parts.
- Water Park Equipment & Supplies: Water slides, wave pools, wave machines, spray parks, water playgrounds, wet rides, pool coatings, water slide coatings, lifeguard and water safety equipment, misting devices, boats.
- Family Entertainment & Indoor Amusement: Soft play areas, indoor laser tag, climbing walls, ropes courses, ziplines, inflatables, edutainment systems, interactive sports (mazes, bowling), bridges, canvas/tents/awnings.
- Arcade Games & Devices: Video arcade machines, coin-operated machines, AR-enhanced games, game controllers, billiard tables, foosball, board games, remote-controlled devices, change machines, bill validators, tokens, wristbands, ticketing systems.
- Cinema & Venue Technology: 3D/digital cinema projection, cinema screens, venue seating, speakers/sound/amplification, lighting systems, concession equipment, ticketing/point-of-purchase systems.
- Security & Safety for Venues: CCTV and surveillance cameras, communication systems, fire protection and alarms, access control, tracking systems, traffic control, safety products, lockers.
- Food & Beverage for Entertainment Venues: Beverage preparation equipment, food preparation equipment, concession trailers, carts and kiosks, vending machines, candy/sweets, ice cream/frozen treats, popcorn/pretzels/snack food, foodservice supplies.
- Consultancy & Professional Services: Amusement facility planning, architectural design, economic/feasibility studies, engineering and testing, management/planning, ride testing/inspection, safety and security consulting, recruitment, training.
Conference Themes & Discussion Topics
The SEA Summit runs concurrently with the expo, featuring 75+ speakers across 15+ sessions addressing the entertainment and attractions industry’s development in Saudi Arabia and the wider Middle East.
- Market Analysis & Consumer Behaviour: State-of-the-market insights on entertainment trends and consumer preferences shaping the competitive landscape.
- Venue Operations & Case Studies: Insights and case studies from major venue owners and operators, including strategies for overcoming operational challenges.
- Giga-Project Development: Previews of new regional mega-projects and their development scenarios, including commercial opportunities for suppliers and partners.
- Technology & Innovation: Digital transformation, AI-driven entertainment solutions, VR/AR technologies, and operational agility.
- Investment & Vision 2030: Multi-billion-dollar investment pipelines, Saudi Arabia’s positioning as a global entertainment destination, and opportunities under Vision 2030.
- Sustainable & Regenerative Tourism: Sustainable adventure tourism, regenerative tourism concepts, and environmentally responsible development.
Target Audience
Theme park and amusement park operators, family entertainment centre (FEC) owners, water park developers, entertainment venue investors, ride and attraction manufacturers, hospitality and leisure developers, cinema operators, arcade and gaming venue operators, government entertainment authorities, entertainment consultants and design firms.
Related Events
