Saudi Arabia Beautyworld Expo 2026

Saudi Arabia Beautyworld Expo, held from May 18-20, 2026, at Riyadh International Convention & Exhibition Center (RICEC). The expo showcases a comprehensive range of cosmetics, skincare, hair and nail care, personal hygiene products, fragrances, beauty technology, and supply chain services. Over 400 exhibitors will welcome approximately 17,000 visitors across an 18,500 sq.m. exhibition area. This event provides a key platform to explore Saudi Arabia’s rapidly growing $7 billion beauty market, connect with investors and distributors, and uncover opportunities driven by Vision 2030 initiatives.

Range of Exhibition

• Cosmetics & Skincare: Makeup, facial care, anti-aging, skin treatment products, serums, masks.
• Fragrance: Finished fragrances, perfume compounds, essential oils.
• Hair, Nails & Salon Supplies: Hair care products, styling tools, nail products, salon equipment, barber supplies.
• Personal Care & Hygiene: Body care, oral care, hygiene products, wellness items.
• Supply Chain & Services: Packaging, logistics, distribution, marketing, retail solutions.
• Beauty Technology: Devices, equipment, software, and tools for professional beauty services.

Target Audience

Beauty brand owners, cosmetics distributors, salon professionals, spa operators, skincare specialists, fragrance manufacturers, retailers, e-commerce buyers, beauty technology providers, importers & exporters.