China Rural Leisure Industry Expo will take place from October 24–26, 2025 at the Nanjing International Expo Center. Covering 30,000 sqm with over 300 exhibitors and 30,000 professional visitors, the expo presents integrated themes of urban-rural fusion, leisure health, and industrial innovation. Exhibits span rural tourism routes, specialty foods and drinks, homestay renovation, outdoor leisure equipment, garden and horticulture design, wellness and Zen-inspired cultural products. The event provides a professional platform for trade, cooperation, and cultural exchange, helping urban and rural industries connect and fostering sustainable development in China’s rural leisure economy.
Range of Exhibition
- Rural Tourism & Homestays: Rural travel routes, cross-regional itineraries, homestay renovation, smart agriculture, educational farming experiences, heritage farming tools.
- Rural Food & Lifestyle: Local specialties (crabs, rural delicacies), craft rice wine and fruit wine, intangible cultural heritage crafts (blue-dye, bamboo weaving), live cooking and vacuum-pack delivery.
- Outdoor Living: RVs, mobile homes, container lodgings, fishing and camping gear, outdoor cooking tools, open-air cinema and leisure setups.
- Garden & Horticulture: Urban-rural courtyard gardens, balcony gardening, edible and ornamental plants, pet-friendly zones, landscape design showcases, smart gardening devices.
- Zen & Cultural Products: Zen-inspired gifts, vegetarian food workshops, aromatherapy, incense making, calligraphy, wellness music, immersive relaxation experiences.
Target Audience
Rural tourism operators, homestay investors, agricultural technology providers, outdoor and camping equipment suppliers, wellness and cultural product brands, food and beverage distributors, eco-park developers, urban planning and design agencies, franchise and retail buyers, cultural and creative product companies.