Jiangxi Wedding Expo & Wedding Cultural Tourism Industry Integration Exhibition, taking place March 28–29, 2026 at Nanchang Greenland International Expo Center, Jiangxi, China, showcases wedding and cultural tourism products including bridal photography, wedding planning, traditional and modern wedding attire, jewelry, honeymoon travel, home and lifestyle products. The expo gathers numerous exhibitors and thousands of visitors, covering a 20,000 m² area. Organized by Jiangxi Huayao Exhibition Co., Ltd. and Jiangxi Alpha+ Exhibition Services Co., Ltd., the event aims to connect couples, service providers, and tourism operators, promote wedding cultural tourism integration, and stimulate growth in the regional “sweet economy.”
Range of Exhibition
- Traditional Wedding Culture: Traditional wedding customs, intangible heritage exhibits, Hanfu experiences, digital cultural creations, workshops, immersive wedding ceremony experiences.
- Wedding & Relationship Services: Matchmaking agencies, banks & finance, marriage & family counseling, free pre-marital checkups, wedding reform information, collective wedding registration, legal & psychological support.
- Digital Wedding Technology: AI interactions, VR immersion, blockchain applications.
- Premium Wedding Services: Bridal photography, wedding hotels, wedding planning, master of ceremonies, custom bridal gowns, wedding car rentals.
- Wedding Products: Jewelry, confectionery & beverages, invitations & gifts, wedding essentials, lifestyle products.
- Newlywed Lifestyle: Real estate, automobiles, home decor & furnishings, household appliances.
- Wedding Tourism & Wellness: Honeymoon trips, forest tourism, themed routes, outdoor equipment, interactive experiences, health & nutrition services, postpartum care, smart health solutions, wellness programs.
Target Audience
Engaged couples, newlyweds, wedding planners, travel agents, photographers, jewelers, hospitality professionals, event organizers, lifestyle service providers, investors.