Hong Kong Anime Festival Asia (AFA) takes place from February 14–15, 2026, at Hong Kong Convention & Exhibition Centre. As Southeast Asia’s largest J-culture and anime convention, AFA celebrates Japanese pop culture with an exciting lineup of anime screenings, cosplay showcases, gaming zones, music performances, and themed exhibitions. Organized by SOZO Pte Ltd, the event will feature a diverse mix of content creators, exhibitors, and live performances, offering visitors a vibrant space to experience the latest in anime, gaming, fashion, and entertainment. From the energetic Akiba Stage to exclusive night concerts, AFA 2025 promises an unforgettable experience for fans and industry professionals alike.
Range of Exhibition
- Anime, Manga & Novels:
Anime studios, manga publishers, light novel creators, and licensing companies.
- Games & Virtual Experiences:
Video game developers, mobile gaming platforms, AR/VR entertainment, and virtual avatars.
- Creative & Performance Arts:
Illustrators, artists, live performers, cosplayers, and stage entertainers.
- Music, Fashion & Subcultures:
J-pop, anisong artists, fashion brands, and cultural subgroups tied to anime lifestyle.
- Merchandise & Lifestyle:
Collectibles, apparel, themed accessories, food and beverages, and travel destinations related to pop culture tourism.
Target Audience
Anime fans, manga readers, cosplayers, gamers, illustrators, pop culture enthusiasts, music lovers, collectors, fashion trendsetters, content creators, and youth community groups.