Hefei International New Year Goods Procurement Expo 2026

16th Hefei International New Year Goods Procurement Expo will be held February 5–11, 2026 at the Hefei Binhu International Exhibition and Convention Center, featuring 800+ exhibitors, 30,000+ visitors, and a 40,000 sqm exhibition area. Exhibits span premium festive goods, specialty foods, wellness products, traditional crafts, tech gifts, and imported items. Organized by Anhui Zhongzhe International Exhibition Group, the expo integrates agriculture, commerce, tourism, and culture to create a one-stop shopping platform for New Year essentials. Visitors aim to source regional specialties, national brands, trending cultural products, and explore themed zones covering local flavor and modern lifestyle trends.

Range of Exhibition

• Local Agricultural Products & Specialty Brands:
  Regional public brands, provincial specialty foods, signature agricultural goods, high-quality local produce.
• National Specialty Pavilion:
  Famous regional products, premium festive gift sets, traditional and trendy domestic brands, iconic liquor, tea, snacks, and confectionery.
• Global Selections Pavilion:
  Imported foods, fashion, beauty, home goods from countries including Nepal, Pakistan, Bhutan, South Korea, and China’s Hong Kong, Macau, and Taiwan regions.
• Quality Lifestyle Pavilion:
  Smart appliances, digital tech, wellness supplements, jewelry, creative gifts, home furnishings, sports gear, and fashion accessories.
• Zodiac Culture Street:
  Handicrafts, non-heritage performances (sugar painting, paper cutting, clay art), national snacks, IP-based gifts, blind boxes, zodiac-themed collectibles, cultural experiences, and local brand exclusives.

Target Audience

Distributors, retail buyers, holiday goods wholesalers, specialty food vendors, tourism product buyers, cultural product dealers, lifestyle retailers, import/export traders, supermarket chains, e-commerce platforms.