Shenzhen Global Cross-Border E-Commerce Expo (CHWE) 2026

Shenzhen Global Cross-Border E-Commerce Expo (CHWE) 2026 will take place from March 30 to April 1, 2026, at the Shenzhen Convention and Exhibition Center, serving as China’s leading trade show for cross-border e-commerce and global exports. Covering 100,000 sqm, the expo brings together 3,000+ exhibitors and 100,000+ industry professionals, featuring top cross-border sellers, manufacturers, supply chain solution providers, and e-commerce platforms. With B2C, B2B, and DTC models, the event connects China’s manufacturing sector with global consumer demand, providing an efficient sourcing, networking, and business expansion platform. The expo will showcase the latest in home goods, electronics, fashion, beauty, automotive accessories, and more, along with cross-border logistics, digital marketing, and financial payment solutions. Attendees can engage in high-level forums, live-streamed product launches, and one-on-one buyer matchmaking to drive international trade success. Supported by leading e-commerce platforms, global logistics networks, and industry associations, CHWE Shenzhen 2026 is the ultimate gateway for brands and businesses looking to expand their cross-border reach.

Range of Exhibition

• Home & General Merchandise: Household goods, kitchenware, cleaning supplies, home storage solutions.
• Mother & Baby Products: Infant care, baby gear, maternity products, educational toys.
• Consumer Electronics: Mobile accessories, smart devices, personal gadgets, computer peripherals.
• Fashion & Accessories: Apparel, footwear, handbags, fashion accessories.
• Stationery & Gifts: Office supplies, school essentials, creative gifts, novelty items.
• Outdoor & Sports: Camping gear, fitness equipment, outdoor apparel, travel accessories.
• Lighting & Home Decor: LED lighting, decorative lamps, home furnishing accessories.
• Beauty & Personal Care: Skincare, cosmetics, fragrances, hair and body care products.
• Pet Supplies: Pet food, grooming tools, toys, accessories.
• Hardware & Tools: DIY tools, power tools, construction accessories.
• Automotive Parts & Accessories: Car electronics, auto maintenance tools, vehicle accessories.
• Seasonal & Festival Products: Holiday decorations, event supplies, party accessories.
• Furniture & Home Improvement: Indoor and outdoor furniture, home renovation materials.
• Trending & Innovative Products: New market trends, innovative and viral products.
• E-Commerce Platforms & Cross-Border Services: Online retail platforms, logistics, warehousing, digital payments, marketing solutions, and business support services.

Target Audience

E-commerce sellers, online retailers, manufacturers, distributors, wholesalers, supply chain solution providers, international buyers, digital marketing agencies, logistics and payment service providers, trade platform operators