China National Sugar and Alcohol Commodity Fair 2026

114th China National Sugar and Alcohol Commodity Fair will be held from March 26 to 28, 2026, at the Chengdu Century City New International Convention & Exhibition Center and Western China International Expo City. As one of China’s longest-running and most influential trade fairs in the food and beverage industry, this event covers 320,000 sqm, featuring 3500+ exhibitors from the alcohol, food, beverage, condiments, food additives, packaging, and processing equipment sectors. Organized by China National Sugar & Alcohol Group Corporation, the fair is a key platform for business networking, product launches, and industry collaboration. It attracts distributors, wholesalers, retailers, manufacturers, and hospitality professionals, providing unmatched opportunities for sourcing new products, establishing partnerships, and exploring market trends. Recognized as the barometer of the industry, the event continues to expand its international reach, offering a global platform for suppliers and buyers in the food and beverage sector.

Range of Exhibition

• Wine & International Spirits: Imported wines, whiskey, brandy, vodka, sake, and other premium spirits.
• Alcoholic Beverages: Baijiu, beer, craft spirits, liqueurs, and traditional Chinese liquors.
• Food & Beverages: Packaged food, snacks, dairy products, non-alcoholic beverages, tea, and coffee.
• Condiments & Food Additives: Sauces, seasonings, food enhancers, and specialty condiments.
• Food Processing Machinery: Processing equipment, automation technology, and industrial food production solutions.
• Packaging & Labeling: Food and beverage packaging materials, bottling technology, and sustainable packaging solutions.
• Advertising & Media Services: Branding, marketing, trade publications, and media platforms for the industry.

Target Audience

Distributors, wholesalers, retailers, importers, exporters, manufacturers, food and beverage professionals, hospitality industry representatives, e-commerce platforms, brand marketers