China Marathon Expo 2026

7th China Marathon Expo will take place from January 8–10, 2026 at Xiamen International Conference & Exhibition Center, featuring road running events, sports brands, sporting goods and equipment, sports services, sports health and rehabilitation, smart sports technologies, sports tourism and culture, and outdoor sports lifestyle products. The exhibition covers 20,000 sq.m and is organized by Xiamen Wen Guang Sports Co., Ltd. The expo promotes industry collaboration, event-resource matching, innovation exchange, and the integration of sports, technology, culture, and tourism, supporting high-quality development of the sports industry.

Range of Exhibition

• Sports Events:
  Road running and marathon events, domestic and international sports competitions, multi-format running events, and event promotion platforms.
• Brand Enterprises:
  Official sponsors, domestic and international sports brands, interactive brand showcases, and customized engagement experiences.
• Sports Goods & Equipment:
  Running shoes, sportswear, accessories, wearable devices, and professional sports equipment.
• Sports Services:
  Sports industry service providers, event operation services, supply chain solutions, and business matching services.
• Sports Health & Rehabilitation:
  Sports medicine, emergency and rehabilitation equipment, health testing devices, nutritional supplements, medical consultation, and recovery training guidance.
• Smart Sports:
  Applications of 5G, AI, VR/AR, and big data technologies in marathon events and sports management.
• Sports Tourism & Culture:
  Sports tourism projects, travel routes, destination branding, sports-themed cultural and creative products, art and photography, and public welfare initiatives.
• Outdoor Sports & Lifestyle:
  Outdoor sports equipment, fitness and leisure activities, lifestyle sports products, and emerging fitness trends.

Target Audience

Marathon organizers, road running event operators, sports brands, sporting goods distributors, runners and running clubs, fitness and wellness institutions, sports technology providers, sports tourism agencies, rehabilitation professionals, sports industry investors.