China Expo Forum for International Cooperation (CEFCO) 2026
Date: Wed, Jan 21, 2026 – Fri, Jan 23, 2026
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The China Expo Forum for International Cooperation (CEFCO) will be held from January 21 to 23, 2026 at the Tianjin Marriott Hotel National Convention and Exhibition Center in Wuhan, China. Centered on the theme “Empowering a Sustainable Future with New Quality Productive Forces.” This forum gathers over 600 industry professionals from 20 countries and regions to discuss and promote international cooperation in the exhibition industry. The event features high-level dialogues, parallel sessions on topics such as digital empowerment and green exhibitions, and offers networking opportunities for professionals in the exhibition industry, international trade, and business services. Co-hosted by the China Council for the Promotion of International Trade (CCPIT), UFI, the International Association of Exhibitions and Events (IAEE), the Society of Independent Show Organizers (SISO), and the International Congress and Convention Association (ICCA).
Range of Exhibition
- Review and Outlook of Major Exhibition and Conference Markets: Assessing current trends and future prospects in the global exhibition industry.
- Strategies for Business Growth: Exploring regional approaches and strategic initiatives to drive growth within the exhibition and conference sectors.
- Global Expansion of China’s Exhibition Industry: Discussing new models and pathways for Chinese exhibition and conference enterprises to establish an international presence.
- Developing Exhibition Destination Cities: Identifying key elements and sharing successful experiences in transforming cities into prime locations for exhibitions and conferences.
- Digital Empowerment in Exhibitions and Conferences: Showcasing the latest practices in integrating digital technologies to enhance the exhibition and conference experience.
- Green and Low-Carbon Initiatives: Embracing the new era of environmentally friendly and sustainable practices within the exhibition and conference industry.
- Innovation in Exhibitions and Conferences: Discussing unchanging rules in a changing world to drive innovation within the industry.
- Talent Cultivation and Motivation: Focusing on the development and encouragement of professionals in the exhibition and conference sectors
Conference Themes & Discussion Topics
January 21 (Wednesday)
- 09:00 – 20:00: Registration – Ground Floor, Gate A3
- 14:00 – 16:30: Closed Forum Sessions (invited delegates)
- 16:30 – 18:30: Wuhan & Global Exhibition Agencies Roundtable – 3F, Main Hall 2
- 18:30 – 20:00: Wuhan Welcome Reception – 2F, B1 Exhibition Hall
January 22 (Thursday)
- 09:30 – 10:10: Opening Ceremony – 3F, Grand Ballroom
- 10:10 – 10:20: Achievements Release – 3F, Grand Ballroom
- 10:20 – 10:40: Coffee Break & Networking – 3F Entrance
- 10:40 – 12:30: Plenary Session 1: Strategic Choices for Exhibition Leaders – 3F, Grand Ballroom
- 12:40 – 13:40: Buffet Lunch & Exhibition Networking – 2F, B1 Hall
- 14:00 – 15:30 / 15:50 – 17:20: Parallel Thematic Sessions – Exhibition products & innovations
- 17:30 – 18:30: Exhibition Collaboration & Matchmaking – 3F, Multi-function Hall 4
- 18:30 – 20:00: Next Host City Promotion & Flag Handover – 2F, B1 Hall
- 20:00 – 21:30: Singapore Exhibition Exchange Night – 3F, Main Hall 2
January 23 (Friday)
- 09:00 – 10:30: Plenary Session 2: Global Trends & Future Outlook – 3F, Grand Ballroom
- 10:30 – 10:50: Coffee Break & Networking – 3F Entrance
- 10:50 – 12:20: Parallel Thematic Sessions – Exhibition products & sector innovations
- 12:00 – 14:00: Buffet Lunch & Networking – 2F, B1 Hall
- 14:00 – 16:00: Wuhan Key Industry Visits – Automotive, Optoelectronics, Healthcare & Biotech
Target Audience
The forum attracts a diverse audience, including industry professionals, international trade experts, business service providers, government officials, representatives from industry organizations, professional media personnel, research institution members, exhibition organizers, event planners, marketing professionals, and business development managers.
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