Beijing International Cultural and Tourism Consumption Expo 2025

Beijing International Cultural and Tourism Consumption Expo 2025 will take place from June 20 to 22, 2025 at Beijing Exhibition Center, hosted by the Beijing Municipal Bureau of Culture and Tourism with the support of major municipal agencies. As China’s first expo dedicated to cultural and tourism consumption, the event focuses on driving high-quality cultural tourism development and integrating cross-sector industries under the theme “New Productive Forces, New Cultural Tourism Consumption.” Spanning 30,000 square meters, the expo will showcase a comprehensive range from international and domestic tourism destinations, cultural creative products, tourism equipment, digital and smart tourism solutions, investment platforms, health and wellness offerings, to sports and outdoor gear. The event connects exhibitors from embassies, tourism bureaus, creative industries, scenic spots, and tech sectors with global buyers, developers, designers, and policy makers. This expo is an essential platform for professionals seeking insight, partnerships, and future growth opportunities in the thriving cultural tourism market.

Range of Exhibition

• International & Domestic Cultural Tourism: Embassies, tourism boards, travel agencies, hotels, scenic attractions, creative cultural products.
• Cultural Creative Products & IP: Museum souvenirs, themed gifts, IP merchandise, traditional crafts, designer lifestyle products.
• Tourism Equipment & Infrastructure: Amusement rides, scenic area transportation, smart tourism systems, camping gear, eco-friendly accommodations.
• Digital & Smart Tourism: Big data systems, AR/VR applications, AI-powered services, virtual tours, ticketing platforms, immersive performance tech.
• Investment & Financial Services: Tourism project financing, banks, insurance, cultural tourism funds, and investment institutions.
• Health & Wellness Tourism: Medical tourism services, wellness retreats, traditional Chinese medicine products, healthcare providers.
• Sports & Outdoor: Sporting events, sports equipment, outdoor clothing, camping tools, leisure and adventure products.

Target Audience