Beijing Asia Sports and Fashion Expo (ISPO) 2026

20th Beijing Asia Sports and Fashion Expo (ISPO) will take place from January 9–11, 2026, at the China National Convention Center in Beijing, showcasing sporting apparel, outdoor equipment, fitness gear, and innovation-driven sports technologies. Spanning 35,000 sqm, the event is hosted by Messe München Shanghai Co., Ltd. and focuses on integrating traditional sports culture with modern design. It provides a strategic business platform connecting international brands with the rapidly growing Asian market, fostering trade between global suppliers and local distributors.

Range of Exhibition

• Sports Apparel & Fashion:
  Performance wear, activewear, outdoor fashion, urban athletic lifestyle collections, sustainable textiles.
• Outdoor & Adventure Gear:
  Camping equipment, climbing gear, hiking supplies, outdoor backpacks, winter sports equipment.
• Fitness & Training Equipment:
  Home and commercial gym equipment, smart fitness devices, wearable tech, training tools.
• Sports Technology & Innovation:
  Smart wearables, performance tracking systems, AI-driven health solutions, sports startup showcases.
• Footwear & Accessories:
  Running shoes, hiking boots, insoles, socks, bags, and sports accessories.
• OEM & Supply Chain Services:
  Manufacturing solutions, raw material sourcing, production technologies, logistics support.

Target Audience

Sporting goods retailers, fashion buyers, brand distributors, fitness professionals, outdoor gear wholesalers, e-commerce platforms, apparel designers, sports marketing agencies, innovation startups, athletic and lifestyle media.