Shenzhen National Sugar and Alcoholic Commodities Fair 2024

The 111th China National Sugar and Alcoholic Commodities Fair, hosted by COFCO Group, will take place from October 29-31, 2024, at the Shenzhen World Exhibition & Convention Center. Spanning a total area of 220,000 square meters, this year’s fair will feature seven main exhibition zones: traditional liquors, wine and international spirits, snacks, beverages and dairy products, condiments and ingredients, food machinery, and packaging and supply chain. Additionally, thirteen specialized sections will be introduced, including light-flavor liquor, craft beer and low-alcohol beverages, imported foods, health foods, confectionery and chocolate, instant foods, nuts and baked goods, dairy and ice cream, tea and coffee, time-honored brands, e-commerce, international machinery, and drinking vessels. With over 4,200 domestic and international exhibitors expected, the fair aims to leverage the unique advantages of the Guangdong-Hong Kong-Macao Greater Bay Area and Shenzhen’s dynamic urban atmosphere. The event will innovate in internationalization, product diversity, food technology, and supply chain integration. For the first time, dedicated sections for health foods, instant foods, dairy, and confectionery will be established, alongside comprehensive “booth + advertising + scenes + events + online” brand marketing solutions. New policies will also be introduced to attract professional audiences from home and abroad, enhancing the fair’s trade functions. The fair will further launch the “100 National Sugar and Wine Fair Liquor Brand Officer Alliance” to provide year-round value-added services to liquor exhibitors, offering them and buyers efficient opportunities for collaboration and convenient exhibition services.

Range of Exhibition

Wine and international spirits, Traditional liquors, Food and beverages, Snacks, Condiments, Food machinery, Packaging, Advertising and media, Health foods, Instant foods, Dairy products and ice cream, Confectionery and chocolate, Tea and coffee, Nuts and baked goods, Light-flavor liquor, Craft beer and low-alcohol beverages, Imported foods, Time-honored brands, E-commerce, Drinking vessels, International machinery, Supply chain, Food additives, Food research and development.

Target Audience

Professional buyers, Distributors, Wholesalers, Retailers, Importers and exporters, Food and beverage manufacturers, Alcoholic beverage producers, E-commerce platforms, Supply chain professionals, Media and advertising agencies