The Swedish Exhibition and Convention Centre Group

The Swedish Exhibition & Congress Centre Group (Svenska Mässan) is one of Northern Europe’s largest exhibition and event organizers, established in 1918 with a mission to promote business through live events and industry gatherings. It operates as a non-profit foundation that organizes around 30 fairs, conferences, and meetings yearly, covering sectors such as industry, society, lifestyle & education, and culture & media. The organization also co-hosts events with external trade partners and associations, supporting business networking and market engagement across Sweden and beyond. It manages full event services — from exhibition planning and logistics to hospitality, restaurants, and supporting infrastructure — and annually welcomes around 2 million visitors, generating significant economic impact for Gothenburg’s tourism and business ecosystem. Sustainability and long-term value creation are core strategies, exemplified by international ISO 20121 certification for sustainable event management. The company is headquartered in Gothenburg and integrates venue operations with event organization to deliver comprehensive meeting experiences.