Shenzhen Underwear Industry Association

The Shenzhen Underwear Industry Association (SUA) is a local, non-profit industry organization for apparel enterprises in Shenzhen, Guangdong Province, established in September 2012 with approval from the Shenzhen Civil Affairs Bureau. It brings together underwear manufacturers, designers, sellers and related textile firms to promote cooperation, industry communication, and fair market competition, and to support the overall development of the regional lingerie sector. The association has been instrumental in coordinating professional events such as the China (Shenzhen) International Brand Underwear Fair (SIUF) — a major annual trade fair showcasing intimate apparel products, technologies, trends and supply-chain solutions which integrates business negotiations and international brand display. SUA also participates in industry standards work, market research, information dissemination, talent cultivation and government-industry liaison efforts, and has helped Shenzhen build a recognized regional underwear industry cluster with strong brand and export capabilities.