Good Smile China

Good Smile China represents the operations of Japan’s Good Smile Company in the Chinese market, focusing on the development, production and sales of high-quality collectible figures such as Nendoroid and figma. Through its Shanghai-based subsidiary, the company collaborates with local and international IPs from anime, games and pop culture, tailoring products for Chinese fans while maintaining the brand’s established craftsmanship and design standards. Good Smile China continues to strengthen its presence in China’s growing hobby industry by expanding partnerships, licensing opportunities and fan engagement.