Geely Auto Group, founded in 1997 in Hangzhou, China, is a leading global automaker under Zhejiang Geely Holding Group, managing brands such as Geely Auto, Lynk & Co, and Zeekr, and serving as a strategic partner to PROTON. Geely develops advanced modular vehicle architectures—including GEA, CMA, BMA, and SEA—that support electrification, intelligent systems, safety, and high performance across all vehicle segments. Its global R&D network spans China, Sweden, and the UK, while extensive manufacturing facilities across China include advanced 5G-enabled factories capable of highly automated, efficient vehicle production.
The Chinese SUV market in 2025 experienced an unprecedented restructuring, reaching an estimated total retail volume of 12,100,000 units, a 6.6% increase year-on-year. While new energy vehicles (NEVs) remain a dominant f...