Fangchengbao

Fangchengbao is a Chinese electric vehicle brand owned by BYD Auto, introduced in June 2023 and primarily focused on developing and selling performance‑oriented SUVs and hybrid vehicles. The brand name literally means Formula Leopard and seeks to combine rugged styling with advanced automotive technology. Fangchengbao was launched to expand BYD’s portfolio alongside other sub‑brands and to target segments including off‑road, performance, and personalized SUV markets.

The brand is marketed and operated through Shenzhen Fangchengbao Automobile Sales Co., Ltd., a company originally established in 2007 and renamed in 2023 to align with the new brand. Fangchengbao’s early vehicle lineup includes models such as the Bao 5 and Bao 8 SUVs, which debuted with plug‑in hybrid powertrains and off‑road‑focused designs, and later expanded into family and performance segments with vehicles like Tai 3 and Ti7.

Unlike BYD’s main dealer network, Fangchengbao initially developed its own direct‑sales stores before expanding its distribution footprint. The vehicles target both mainstream Chinese consumers and niche buyers seeking distinctive SUV styling with strong performance and advanced technology, reflecting BYD’s strategic expansion into diversified automotive brand portfolios.