COEX

COEX, a subsidiary of the Korea International Trade Association (KITA), operates at the World Trade Center Seoul as part of a MICE cluster that supports Korea’s MICE industry. Since opening in 1979, it has served as a platform for exhibitions and international conferences and is a major MICE and exhibition hub in Asia. COEX expanded overseas by launching its first show in Vietnam in 2009, opening a Vietnam office in 2015, organizing about 11 shows annually, and launching its first show in Indonesia in 2018.