Shanghai Inbound Premium Goods Trade Fair 2025

Shanghai Inbound Premium Goods Trade Fair, held December 19–21, 2025 at the National Exhibition and Convention Center (Shanghai), showcases global products such as imported fresh fruits, cosmetics, fashion items, home appliances, and lifestyle goods. Exhibitor and visitor numbers will be announced, with the fair spanning 60,000 sqm. Organized by National Exhibition and Convention Center (Shanghai) Co., Ltd., the event supports buyers seeking international consumer products through display, retail, sampling, and online–offline ordering. It highlights first-launch items from the China International Import Expo and features cultural showcases, heritage brand zones, and interactive activities designed to enhance sourcing efficiency and market visibility.

Range of Exhibition

• Imported Food & Fresh Produce:
  Fresh fruits from Southeast Asia, South America, and Africa; packaged foods; beverages; specialty agricultural products.
• Beauty, Fashion & Personal Care:
  Cosmetics, skincare products, fragrances, fashion accessories, premium lifestyle brands from Europe and the United States.
• Home & Consumer Electronics:
  Household goods, home appliances, smart home devices, kitchen electronics, high-quality lifestyle products from Japan, Germany, the U.S., and other regions.
• Cultural & Heritage Brands:
  Chinese intangible cultural heritage products, time-honored brands, cultural crafts, specialty regional goods.

Target Audience

Retail buyers, import distributors, e-commerce platforms, supermarkets and specialty stores, lifestyle and home furnishing buyers, food and fresh supply chain companies, beauty and fashion retailers, procurement agents, trade visitors, consumer lifestyle media.