Shanghai International Illustration and Pop Culture Expo (SIPS) 2026

Shanghai International Illustration and Pop Culture Expo (SIPS) will be held from May 29–31, 2026 at the Shanghai Exhibition Center. The exhibition will feature over 300 international brands and creators across 20,000㎡, attracting more than 20,000 visitors. Exhibits span illustration as art, pop culture and brand collaborations, and original works from global illustrators. Organized by BolognaFiere China with support from cultural associations and academic partners, the event connects illustrators, brands, and collectors to explore commercial applications, licensing opportunities, and professional development. Professional forums, workshops, and showcases will further enhance collaboration and industry growth.

Range of Exhibition

• Illustration as Art:
  Original artworks, reproductions, collectible editions, art collaborations, themed exhibitions by renowned illustrators.
• Pop and Brand:
  Illustration applications in toys, fashion, lifestyle products, retail collaborations, licensed brand content, design-driven consumer goods.
• Illustrators Avenue:
  Independent illustrators’ original works, derivative creative products, portfolio showcases, direct artist–buyer engagement platforms.
• Professional Development & Activities:
  Masterclasses, workshops, portfolio reviews, networking sessions, survival training programs for illustrators, industry matchmaking events.

Target Audience

Brand owners, creative enterprises, retail buyers, fashion and lifestyle companies, licensing professionals, art collectors, museums and cultural institutions, illustrators and designers, publishing houses, digital media and content creators.