Sichuan Spring Festival Shopping Fair 2026

Sichuan Spring Festival Shopping Fair will be held from January 30 to February 11, 2026 at Chengdu Century City New International Convention and Exhibition Center. The exhibition will feature imported goods, Chinese liquor and tea, agricultural specialties, grain and oil products, hotpot ingredients, meat and seafood, snacks, household appliances, fashion products, new energy vehicles, tourism and cultural products, and intangible cultural heritage crafts. With over 1,200 exhibitors and 200,000 visitors across 100,000 sqm, the event is jointly organized with government and industry associations. It aims to expand Spring Festival consumption, connect supply and demand, promote rural revitalization, and enhance cultural tourism integration.

Range of Exhibition

• Global Imported Goods Pavilion: Products from Belt and Road countries, Asia-Pacific, Europe, Americas, Africa, and Australia.
• Chinese Liquor & Tea Pavilion: Baijiu, wine, health wines, and tea brands.
• National Specialty Products Pavilion: Agricultural and regional specialty products from provinces and cities across China.
• Grain, Oil & Hotpot Ingredients Pavilion: Grain, oil products, hotpot ingredients, condiments, and seasoning brands.
• Meat & Snack Pavilion: Meat products, seafood, and snack brands.
• Smart & Fashion Lifestyle Pavilion: Home appliances, electronics, mobile devices, wearables, jewelry, cosmetics, fashion, creative lifestyle products.
• New Energy Vehicle Pavilion: Electric vehicles, hybrid vehicles, and EV-related products.
• County Economy Specialty Pavilion: County-level specialty products, regional industries, and rural revitalization achievements.
• Agricultural Support Pavilion: Agricultural products from assisted rural areas and poverty alleviation programs.
• Tianfu Tourism & Food Pavilion: Sichuan-Chongqing traditional foods, restaurants, and scenic tourism resources.
• New Year Culture & Intangible Heritage Pavilion: Traditional New Year customs, intangible cultural heritage crafts, creative cultural products, live performances, and cultural experiences.

Target Audience

Food and beverage distributors, supermarket chains, retail buyers, e-commerce platforms, household and electronics retailers, fashion and jewelry brands, tourism and cultural product developers, agricultural product suppliers, automobile distributors, general consumers.