4th Fujian Consumer Products Expo 2025

4th Fujian Consumer Products Expo will be held from November 21 to 23, 2025 at the Fuzhou Strait International Conference & Exhibition Center. The event focuses on promoting Fujian’s premium regional products across categories such as Fujian cuisine, ready-to-eat meals, local specialties, heritage crafts, tea and liquor, cultural tourism, wellness services, traditional Chinese medicine, and lifestyle goods. Featuring 50,000 sqm of exhibition space, the expo is hosted by Xiamen Convention & Exhibition Group and Fuzhou C&D Exhibition Co., Ltd. It aims to integrate product showcasing, trade, and cultural exchange while advancing the “Fupin Goes Global” initiative and fulfilling growing consumer demand for quality lifestyles.

Range of Exhibition

• Fujian Cuisine & Food Products:
  Fujian cuisine, ready-to-eat meals, restaurant ingredients, food machinery, packaging, cold chain logistics
• Cultural & Heritage Tourism:
  Intangible cultural heritage, local crafts, cultural and tourism services
• Regional Agricultural Specialties:
  Signature county-level products, paired assistance zone specialties
• Integrated Trade & Lifestyle Products:
  Domestic and international consumer goods, leisure and outdoor gear, sportswear, home leisure items, light industrial products
• Trendy Chinese Brands & Heritage:
  National trendy brands, time-honored labels, Fujian tea and liquor
• Lacquerware & Arts:
  Lacquer crafts, raw materials, artisan tools, art school works, contemporary lacquerware products
• Wellness & Elder Care:
  Smart eldercare, environment adaptation, traditional Chinese medicine, wellness services, health tourism, fitness
• Food & Beverage Innovation:
  Food ingredients, beverages, food tech, F&B supply chains

Target Audience

Retail buyers, importers and exporters, food distributors, cultural product dealers, tourism operators, wellness industry professionals, elderly care solution providers, government procurement bodies, craft and design professionals, cross-border e-commerce platforms