The 19th Yiwu Cultural and Tourism Products Trade Expo will take place from June 13 to 15, 2025 at the Yiwu International Expo Center, showcasing cultural creative goods, tourism merchandise, local handicrafts, digital and esports products, traditional Chinese heritage crafts, home décor, festival supplies, instruments, and collectibles. Organized by Zhejiang China Commodity City Group Co., Ltd., the event spans 50,000 sqm and aims to foster trade, cooperation, and resource exchange across China’s cultural and tourism industries. It supports national strategies for culture-tourism integration and dual circulation development, offering both offline and online exhibitor interaction platforms.
Range of Exhibition
- Cultural Creativity and Design Services:
Museum and gallery cultural products, creative gifts, industrial design, advertising and planning, cultural industry parks, and service platforms
- Animation, Games & Digital Entertainment:
Animation and gaming products, arcade equipment, esports merchandise, intellectual property licensing
- Arts and Collectibles:
Fine art, museum and gallery exhibits, folk collectibles
- Arts & Crafts:
Local and regional handicrafts, artistic souvenirs
- Intangible Cultural Heritage (ICH) Products:
Traditional handicrafts, folk art, traditional Chinese medicine preparation, heritage brewing
- Cultural Equipment & Entertainment Services:
Musical instruments, performing arts lighting, video equipment, home entertainment gear, public cultural service platforms
- Consumer Cultural Products:
Traditional Chinese apparel, home goods, office supplies, craft decorations, printing and packaging equipment, festival and party items, educational toys
Target Audience
Cultural and tourism product distributors, museum and gallery buyers, creative designers, gift and handicraft wholesalers, travel retail buyers, event planners, souvenir importers, cultural industry investors, theme park and tourism operators, cultural innovation platform managers