Beijing International Tourism Expo (BITE) 2025

Beijing International Tourism Expo (BITE) will be held from June 27-29, 2025 at the China International Exhibition Center – Old Hall. The event will feature tourism products, including tourist destinations, cultural tourism resources, smart tourism systems, digital tourism technologies, tourism + sports, tourism + technology, and more. With an expected 10,000+ visitors, this expo is a vital platform for promoting tourism exchange, exploring new business opportunities, and fostering collaboration. Organized by Beijing Ruylasen Exhibition Services, the expo aims to connect domestic and international tourism sectors, providing specialized matchmaking services and fostering global partnerships in the tourism industry.

Range of Exhibition

• Tourism Destinations and Resources: Domestic and international tourism destinations, national-level tourist attractions, vacation resorts, red tourism, and Beijing-specific cultural and tourism features such as scenic areas, theme parks, hotels, and eco-tourism areas.
• Tourism Technology and Smart Services: Smart tourism systems, AI-powered tourist guides, dynamic ticketing platforms, VR theme parks, metaverse tourism spaces, and digital cultural tourism technologies.
• Cultural and Tourism Products: Cultural products, IP merchandise, museum collaborations, intangible cultural heritage crafts, local specialties, tourism products, and culinary delights.
• Tourism Services and Supporting Industries: Airlines, railway tourism, car rentals, travel agencies, OTA platforms, MICE tourism, travel insurance, and tourism-related consulting, design, and planning services.
• Cross-Industry Integration and Emerging Trends: Tourism + sports, entertainment, finance, education, film, photography, wellness, and more.
• Tourism Equipment and Facilities: Outdoor and recreational equipment, camping gear, fishing equipment, sightseeing vehicles, and eco-friendly tourist facilities.

Target Audience