China International Alcoholic Drinks Expo 2026

24th China International Alcoholic Drinks Expo will be held from March 19 to 22, 2026 at Luzhou International Convention and Exhibition Center, occupying 80,000 square meters. Organized with an international perspective and a focus on market development, the event brings together over 800 exhibitors showcasing a full spectrum of alcoholic beverages and supply chain products. Featured categories include Chinese white spirits, beer, yellow rice wine, fruit and herbal wines, imported wines and spirits such as brandy, whiskey, vodka, gin, sake, tequila, and more. In addition to product displays, the expo hosts parallel events including industry forums, cocktail competitions, packaging design contests, and the Tian Gong Awards. It serves as a key B2B and B2C platform for brand promotion, supply chain integration, and market expansion for both domestic and global players. Top brands such as Moutai, Wuliangye, Luzhou Laojiao, Tsingtao, Budweiser, Pernod Ricard, and Diageo will be in attendance, making the expo a comprehensive showcase of global alcoholic beverage excellence.

Range of Exhibition

• White Spirits Zone:
  Baijiu, flavored spirits, premium Chinese liquors.
• Beer Zone:
  Craft beer, domestic and international beer brands.
• Yellow Wine Zone:
  Traditional Chinese huangjiu, aged rice wines.
• Cooking and Brewing Wine Zone:
  Fermented culinary wines, seasoning liquors.
• Imported Wine & Spirits Zone:
  Brandy, whiskey, vodka, gin, tequila, sake, and international wines.
• Grape and Fruit Wine Zone:
  Red wine, white wine, fruit wine, herbal liqueurs.
• Equipment and Packaging Zone:
  Brewing machinery, bottling lines, labeling, and creative alcohol packaging materials.

Target Audience

Distributors, importers, alcohol retailers, hospitality industry professionals, wine buyers, bar and club owners, beverage wholesalers, sommeliers, e-commerce alcohol platforms, brand representatives