Shandong China Time-Honored Brand Expo 2026
Date: Fri, May 29, 2026 – Sun, May 31, 2026
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Shandong China Time-Honored Brand Expo will be held from 29-31 May 2026 at the Shandong International Convention and Exhibition Center. Supported by the Circulation Industry Promotion Center of the Ministry of Commerce and hosted by the Shandong Time-Honored Brand Association, the event promotes the innovative revitalization of China’s historic brands. With the theme “Heritage Brands, Timeless Style,” the expo spans 35,000 square meters and gathers over 600 exhibitors across seven themed zones, including traditional Chinese medicine, famous Chinese liquors, regional specialties, cultural creativity, and intangible cultural heritage. It aims to showcase craftsmanship, cultural identity, and modern innovation through exhibitions and supporting events like the Global Partners Conference, TCM Development Forum, and City Gift Competition. Attracting more than 40,000 attendees, this national event is a key platform for cultural commerce, brand storytelling, and market expansion for legacy enterprises.
Range of Exhibition
- Provincial Pavilions:
Showcases time-honored brands and regional specialties from across China, highlighting cultural diversity and local craftsmanship. - Traditional Chinese Medicine Zone:
Chinese patent medicine, herbal decoctions, health tonics, medical therapies, and TCM wellness services. - Chinese Cuisine Zone:
Traditional snacks, baked goods, instant foods, edible oils, and regional delicacies rooted in culinary heritage. - Famous Liquors Zone:
A collection of Chinese liquors including baijiu, beer, yellow wine, fruit wines, and grape wines showcasing centuries-old brewing traditions. - Seasoning Products Zone:
Soy sauce, vinegar, bean pastes, and spices that define authentic Chinese flavors. - Intangible Heritage Crafts Zone:
Ceramics, woodwork, metal crafts, jade jewelry, lacquerware, and fine handcrafts exemplifying artisan spirit. - Cultural Creativity Zone:
Cultural and creative products by heritage brands, including packaging, design, and related financial and industrial services targeting brand revitalization.
Target Audience
Retailers, distributors, cultural product buyers, food and beverage industry professionals, tourism and hospitality buyers, branding consultants, trade promotion agencies, investors, designers, and media representatives
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