Jinan International Beauty and Cosmetics Expo 2025

14th Jinan International Beauty and Cosmetics Expo will take place from August 24 to 26, 2025 at the Jinan Yellow River International Convention and Exhibition Center. Organized as a major industry event for Northern China, this expo will showcase over 600 exhibitors and 2,000 brands across 20,000 square meters, covering the full spectrum of professional beauty, daily care, aesthetic medicine, and international cosmetics. The exhibition serves as a high-efficiency platform connecting quality suppliers with targeted buyers, offering insights into mid-year beauty trends, innovative technologies, and new business opportunities. Attendees can source a wide variety of products and explore collaborations on-site, from premium skincare to medical beauty solutions. With a strong presence of top-tier brands and industry leaders, the event energizes the regional market and supports business growth through direct resource matchmaking and trend forecasting.

Range of Exhibition

• Professional Beauty: Skincare treatments, salon equipment, beauty tools, spa and wellness products, beauty training systems.
• Daily Chemical & Personal Care: Makeup, skincare, haircare, body care, men’s grooming, personal hygiene products.
• Aesthetic Medicine: Medical beauty equipment, injectable products, clinical skincare, anti-aging technologies.
• International & Emerging Brands: Global cosmetic brands, new product launches, niche beauty labels, cross-border products.

Target Audience

Beauty salon owners, cosmetics distributors, skincare product buyers, aesthetic medicine professionals, e-commerce retailers, spa managers, brand agents, product developers, beauty influencers, import/export traders