Hangzhou International Influencer Brand Expo and Live Streaming Festival 2025

10th Hangzhou International Influencer Brand Expo and Live Streaming Festival will take place from November 28–30, 2025, at the Hangzhou International Expo Center. As China’s first expo to fully integrate live commerce, it offers a one-stop platform for brands, influencers, and e-commerce professionals. Featuring over 600 exhibiting channels, the event focuses on four key areas: live streamers, Xiaohongshu buyers, private domain commerce, and social commerce. Leveraging Hangzhou’s status as China’s e-commerce capital, the expo aims to connect top-tier brands with cutting-edge digital retail strategies, backed by strong support from business chambers and trade bodies.

Range of Exhibition

• Food & Beverage: Snack foods, alcoholic and non-alcoholic beverages, specialty agricultural products, organic foods, ready-to-eat meals, seafood, fresh fruits and flowers, dairy products, and grain & oil products.
• Health, Beauty & Mother-Baby Products: Health and wellness supplements, nutritional foods, personal care and skincare products, beauty and cosmetics, maternal and baby products, children’s toys, baby formula, and pet care items.
• Household & General Merchandise: Daily-use household goods, home decor, outdoor and camping supplies, travel essentials, kitchenware and tableware, bamboo, wood, and glass products, consumer electronics, and digital gadgets.
• Comprehensive Trade & Supply Chain: Emerging brands, direct manufacturers, OEM/ODM suppliers, supply chain solutions, and cross-border e-commerce services.
• Fashion & Accessories: Apparel, sleepwear, sportswear, lingerie, fashion accessories, handbags, shoes, hats, and lifestyle fashion products.
• Live Streaming Equipment & MCN Services: Professional live streaming equipment, broadcasting tools, digital marketing services, MCN agencies, AI-driven content solutions, lighting and audiovisual setups, e-commerce logistics, and software platforms.

Target Audience

Brand owners, e-commerce platforms, live streamers and influencers (KOLs), MCN (Multi-Channel Network) agencies, private domain e-commerce sellers, wholesalers and distributors, online marketplace buyers, social commerce operators, digital marketing agencies, supply chain and logistics providers.