Shanghai Baiwen Exhibition Co., Ltd.

Shanghai Baiwen Exhibition Co., Ltd., a subsidiary of Informa Group (FTSE 100), is the organizer of CBE China Beauty Expo, China’s leading beauty industry trade show. With over 20 years of experience, it manages four major shows in Shanghai and regional editions in Shenzhen, Thailand, and Hangzhou. Recognized for its scale, professionalism, and global partnerships with BolognaFiere and Cosmoprof, CBE ranks among the top global beauty expos. Baiwen is a key member of industry associations and a recipient of multiple Shanghai brand honors.