Yiwu International Toys and Baby Products Expo (TOYEXPO) 2025

Exhibition Introduction

The 2025 2nd Yiwu International Toys and Baby Products Expo (TOYEXPO) is one of China’s most specialized trade fairs for the toy and baby products industry, offering direct access to global buyers, manufacturers, and suppliers. As the world’s largest small commodity trade hub, Yiwu provides a unique e-commerce and wholesale advantage, making this expo the ultimate sourcing platform for top-selling toys, educational products, baby essentials, and creative new releases.

With over 500 exhibitors and 20,000 sqm of exhibition space in the previous edition, the event attracted 20,000+ professional buyers and generated over $100 million in trade volume. For 2025, the expo is expanding to 25,000+ sqm, hosting 600+ leading domestic and international brands.

Why Exhibit?

• Global Trade Hub: Yiwu connects with 200+ countries and regions, with over 3,000 foreign trade offices and 50,000+ annual international buyers.
• E-Commerce Powerhouse: Home to 10.8K+ active Taobao (Tmall) sellers and leading social commerce hubs like Douyin, Kuaishou, and Xiaohongshu, providing direct access to top digital marketplaces.
• Exclusive Cross-Border Sourcing Event: First professional toy & baby product e-commerce expo, bringing together top manufacturers, distributors, and cross-border platforms for direct B2B matchmaking.
• Comprehensive Buyer Network: Covering traditional distributors, online marketplaces, cross-border sellers (Amazon, AliExpress, Shopee, Lazada, eBay, Walmart), and trade delegations from Yiwu’s International Trade City.
• One-Stop Procurement Hub: Meet demand for hot-selling products, innovative new arrivals, niche product expansions, and smart toy manufacturing partnerships.

Special Events & Networking Opportunities

• Toy Industry Global Buyer Summit
• Cross-Border E-Commerce Sourcing Conference
• One-on-One Supplier-Buyer Matchmaking
• Toy & Baby Product New Releases Showcase

Range of Exhibition

Toys & Educational Products: Plush toys, educational toys, model toys, stuffed toys, plastic toys, electronic and electric toys, seasonal and festival toys, wooden/bamboo/rattan toys, classic toys, innovative creative toys, early education supplies, and licensed brands.

Baby Strollers & Kids’ Vehicles: Baby strollers and accessories, walkers, bicycles, car seats, electric ride-on cars, scooters, tricycles, and mobility products for toddlers.

Baby & Kids Home Living Essentials: Cribs, crib accessories, baby bedding, baby safety gates, baby furniture, feeding chairs, rocking cradles, home decor, household goods, and textiles.

Baby & Childcare Products: Infant care, feeding supplies, baby skincare and bath products, baby hygiene products, cleaning and disinfection solutions, parenting electronics, baby safety gear, educational devices, play facilities, school supplies, commemorative gifts, baby clothing, nutrition and supplements, and early education institutions.

Target Audience

Toy manufacturers, baby product suppliers, international import/export traders, e-commerce retailers, distributors and wholesalers, brand licensing professionals, cross-border e-commerce sellers, early childhood education providers, offline and online toy store owners, shopping mall buyers, and social commerce entrepreneurs.