Yangtze River Delta International Cultural Industries Expo 2024

Exhibition Introduction

The Yangtze River Delta International Cultural Industries Expo will take place from November 22-25, 2024, at the National Exhibition and Convention Center in Shanghai. Organized by the publicity departments of Shanghai, Jiangsu, Zhejiang, and Anhui, the event is a leading platform for promoting the integration and development of the cultural industry in the Yangtze River Delta region. Recognized by UFI, the global exhibition authority, the expo covers 100,000+ square meters and features exhibitors from cultural enterprises, digital content providers, creative industries, and cultural technology firms. The exhibition highlights cultural dissemination, digital innovation, creative industries, and emerging cultural consumption, offering immersive experiences and industry collaborations. The 2024 edition marks the fifth anniversary of the Yangtze River Delta’s integration into a national strategy, coinciding with the second decade of China’s Belt and Road Initiative. The event focuses on high-quality development, industry collaboration, and innovative digital cultural services, supporting China’s dual circulation strategy and setting new standards for the cultural industry.

Range of Exhibition

• Comprehensive Development Section: Features exhibits from Jiangsu, Zhejiang, and Anhui provinces, key cultural enterprises, and Shanghai’s cultural tourism industries. It covers cultural dissemination, entertainment, investment, tourism, education, technology, brands, equipment, and products, showcasing regional cultural projects and industrial development plans.
• Digital Technology Section: Focuses on digital content development, online games, digital literature, the metaverse, and blockchain. Highlights include immersive cultural tourism equipment, smart film production, specialized cinema technology, and museum digital integration.
• Cultural Life Section: Aimed at consumers, this section promotes traditional and emerging cultural consumption, featuring creative IPs, local culture, trending entertainment, food, and automotive culture. It includes performances, competitions, and interactive experiences that blend “national style” with “modern trends.”

Target Audience

Cultural industry professionals, investors, creative entrepreneurs, business leaders, digital content developers, tourism professionals, educators, media professionals, government representatives, general public