Xiamen International Cross-Border E-commerce Expo 2025

Exhibition Introduction

Xiamen International Cross-Border E-commerce Expo, held from June 26 to 28, 2025 at Xiamen International Convention & Exhibition Center in Xiamen, is a national-level event co-organized by the China International Chamber of Commerce, China International Trade Promotion Committee Xiamen Municipal Committee, and Xiamen International Chamber of Commerce with support from the Ministry of Commerce’s Foreign Trade Development Affairs Bureau. It serves as the largest comprehensive service platform for the cross-border e-commerce industry, aggregating resources from national trade and business systems to connect authoritative e-commerce platforms and service providers. The expo provides an efficient matchmaking platform for Chinese suppliers expanding into overseas markets and for international brands entering the Chinese market, supporting the country’s dual circulation development strategy.

Range of Exhibition

Cross-Border Sourcing Zone: Shoes, apparel, bags; sports goods; furniture, building materials, home decor, daily consumer products; 3C electronics, digital products, home appliances, maternity and baby products, toys, pet supplies; gifts, eyewear, printing and packaging, health, beauty, cosmetics; garden hardware, automotive and motorcycle parts.

Cross-Border Platform & Service Zone: B2B platforms, B2C platforms, domestic and international retail e-commerce, major e-commerce platforms, independent websites; supply chain service providers, agency operators, cross-border personnel training, intellectual property, cross-border logistics.

Cross-Border Import Zone: Imported maternity and baby products, daily chemical and beauty products, food and beverages, consumer electronics, fashion products.

Target Audience

The expo targets Chinese suppliers, international brand representatives, e-commerce platform operators, independent website owners, supply chain and logistics service providers, digital marketing agencies, procurement managers, trade promotion professionals, industry analysts, and government officials.