Shanghai New Brand Fair 2025

Date: Tue, Nov 18, 2025 – Thu, Nov 20, 2025

Exhibition Introduction

Shanghai New Brand Fair 2025 will be held from November 18 to 20, 2025, at the Shanghai New International Expo Centre. As a key platform in China’s consumer goods and private label innovation landscape, the expo showcases cutting-edge products, design trends, and sourcing solutions across kitchenware, home decor, outdoor products, daily essentials, and packaging. Organized by a team with decades of global procurement expertise, NBF offers 80,000 sqm of exhibition space and features over 1,000 exhibitors and 35,000+ professional buyers. With a focus on new consumption channels, product launches, OEM/ODM services, and brand collaboration, the event drives multi-channel sourcing and innovation for retailers and manufacturers alike.

Range of Exhibition

Kitchen & Dining: Kitchen tools, dining utensils, cookware, small kitchen appliances.
Household Products: Daily-use ceramics, glassware, bamboo and wooden home items, home waterware.
Home Decoration: Wall art, vases, crafts, festive items.
Outdoor Supplies: Outdoor furniture, barbecue equipment, tents, fishing gear.
Packaging Design: Packaging bags, cartons, materials, design services.

Target Audience

Retailers, private label brand owners, food and beverage manufacturers, consumer goods distributors, e-commerce platforms, supermarkets and convenience stores, logistics and supply chain professionals, sourcing and procurement specialists, brand licensing professionals, packaging and design experts, industry consultants and analysts.

Host

Shanghai New International Expo Center

Area

50000 sqm

Exhibitors

1000+

Audience

35000+

Event Link

Official Website

Organizer

Language

Chinese, English

Address

No. 2345, Longyang Road, Pudong New Area, Shanghai, China (Map)

Subyway

Subway Line 2, Maglev Train, Longyang Road Station; Subway Line 7 Huamu Road Station (Exit 2)

Bus

Take bus lines 581, 746, 798, 975, 976, 989, 1023, Daqiao Line 6, Longdong Line, Longlu Line, Longgang Express Line, Longlin Line, Longda Line, and Longhui Line, get off at Longyang Road Subway Station, transfer to Metro Line 7, get off at Huamu Road Station, walk 100 meters to the Expo Center, or take the free shuttle bus from Longyang Road Subway Station to the Expo Center.