Exhibition Introduction
Shanghai International Surface and Whole-Home Soft Decoration Expo will take place from August 14 to 16, 2025, at the Shanghai New International Expo Centre. This expo integrates full-spectrum interior surface materials and soft furnishings under the “wall + floor + ceiling” concept, showcasing top-tier products and innovations in wallpaper, fabrics, curtains, coatings, carpets, and eco-materials. Co-hosted by China International Exhibition Center Group and GL Events, the event leverages the Yangtze River Delta’s design and manufacturing strengths to create East China’s largest soft decoration trade platform. It brings together premium suppliers, cutting-edge designers, and global buyers in a unified space to explore design inspiration, channel growth, and market insights.
Range of Exhibition
- Wallpaper Series: PVC wallpaper, grass and linen wall coverings, non-woven wallpapers, acoustic wallpapers, flocked and printed vinyl wallpapers, fiberglass wall fabrics.
- Wallpaper Accessories: PVC paper base, printing ink, embossing rollers, printing cylinders.
- Wall Decorative Fabrics & Panels: Leather wall panels, upholstered wall panels, decorative leather for sofas and walls.
- Fabric Series: Jacquard, printed, flame-retardant, color-shifting, warp-knitted, yarn-dyed fabrics, flocking, embroidery, lace, voile, organza, and layered decorative textiles.
- Curtain Products: Venetian blinds, Roman blinds, vertical blinds, wooden and craft curtains, motorized and remote control systems, sunshades, curtain rails, smart curtain solutions.
- Curtain Accessories: Curtain rods, hooks, tracks, motors, brackets, clips, integrated curtain lighting.
- Architectural Coatings: Interior and exterior paints, artistic coatings, latex paints, multicolor, faux porcelain, powder coatings.
- Eco-Friendly Decorative Materials: Natural wall materials, health-focused paints, shell powder coatings, wall fabrics, panels.
- Functional Raw Materials: Antibacterial agents, photocatalysts, purification materials, activated carbon, functional minerals.
- Diatom Decorative Materials: Diatom mud, sea mud wallpaper, bricks, boards, and insulation materials.
- Diatom Earth & Minerals: Raw diatomite, calcined products, tourmaline minerals.
- Carpet Series: Commercial, residential, automotive carpets made of nylon, wool, bamboo, artificial grass, in various styles including handmade, Axminster, Wilton, and full-coverage formats.
Target Audience
Interior designers, home furnishing retailers, decorators, real estate developers, hotel and resort operators, architects, contractors, distributors, trade buyers, design institutes.