Shanghai Fresh Food Modern Retail Expo (FMR) 2025

Exhibition Introduction

Shanghai Fresh Food Modern Retail Expo (FMR) will be held from November 18 to 20, 2025, at the Shanghai New International Expo Centre. Dedicated to the modern retail food supply chain, FMR connects fresh food producers with leading retailers and distributors across China and beyond. The show features a broad range of fresh and processed food categories including seafood, meat, poultry, fruits, vegetables, pre-cooked foods, soy products, and bakery items. Organized to support end-to-end channel growth and category innovation, FMR spans 80,000 sqm, gathers over 1,000 exhibitors and more than 35,000 professional visitors. It offers a focused business platform for supply chain integration, sourcing partnerships, and brand expansion in the fast-evolving fresh food market.

Range of Exhibition

• Seafood: Frozen, dried, fresh, and prepared seafood products.
• Meat and Poultry: Frozen and chilled meats, processed meat products, and eggs.
• Fruits: Fresh, freeze-dried, dehydrated, and refrigerated fruit varieties.
• Vegetables: Organic, frozen, dehydrated, pickled, and prepared vegetables.
• Pre-cooked Foods: Frozen, ready-to-eat, microwaveable, and canned meals.
• Soy Products: Fresh soy items and soy-based ingredients.
• Baked Goods: Chinese pastries, cakes, fresh bread, and dairy-based baked items.

Target Audience