Shandong National New Year Shopping Festival 2025

The Spring Festival is China’s most grand and traditional holiday, with a history that traces back to ancient times as a ritual to pray for a good harvest. Over the centuries, it has evolved into a vibrant celebration filled with rich cultural heritage. To boost consumer spending, optimize supply, unleash consumption potential, and meet the festive needs of Jinan residents, the “2025 National New Year Shopping Festival & 22nd Jinan New Year Fair” will be held from January 18 to 25, 2025, at the Shandong International Convention and Exhibition Center.

This event aims to create a joyful, harmonious, and culturally rich shopping experience for the Spring Festival, emphasizing traditional foods and cultural products. The organizing committee will leverage the venue’s advantages to build a comprehensive platform, better serving the public with a high-quality shopping experience. The fair will integrate exhibition, exchange, sales, and entertainment, making it a nationwide brand event with a wide range of activities and extensive promotional efforts.

Range of Exhibition

New Year Gifts: Candy, alcoholic beverages, food products, agricultural products, seafood, apparel, home goods, holiday items, and more. New Year Fun: Cultural theme zones, intangible cultural heritage projects, handicrafts, time-honored brand products, cultural and creative products, and folk performances. New Year Feasts: Specialty foods, New Year’s Eve dinners, themed banquets, and group meals. New Year Travel: Tourist attractions, folk customs, and local festive events.

Target Audience

General public, families, local and regional businesses, food and beverage retailers, cultural enthusiasts, tourism professionals, hospitality industry, artisans, local government representatives