ITB China Travel Trade Fair 2026

ITB China is China’s premier B2B travel trade show, focusing exclusively on the Chinese outbound and domestic travel market. Held annually in Shanghai, this three-day event brings together leading travel suppliers and industry experts from around the world, connecting them with carefully selected buyers from the Greater China region. The event features a highly curated matchmaking system, extensive networking opportunities, and educational forums, providing attendees with the latest market insights, emerging trends, and strategic partnerships. With ITB China Forum running alongside the exhibition, industry leaders will exchange knowledge, discuss innovations, and explore the future of travel and tourism.

Range of Exhibition

• Destination & Travel Services: National and regional tourism boards, travel agencies, tour operators, luxury travel brands, and cultural tourism experiences.
• Hospitality & MICE (Meetings, Incentives, Conferences, Exhibitions): Hotels, resorts, business travel solutions, event venues, and destination management companies.
• Airlines & Transportation: Airlines, rail companies, car rental services, cruise lines, and urban mobility solutions.
• Travel Technology & Digital Solutions: Online travel agencies (OTAs), AI-powered booking platforms, payment solutions, and smart tourism applications.
• Luxury & Adventure Travel: High-end tourism experiences, private jet services, expedition travel, and wellness tourism.

Target Audience

Travel agencies, tour operators, hospitality industry professionals, airlines and transportation providers, corporate travel managers, destination marketing organizations, online travel agencies (OTAs), luxury travel and cruise operators, travel technology providers, event and MICE planners.