Hangzhou International Beauty Expo 2025 (CBE)

Hangzhou International Beauty Expo 2025 (CBE), will be held at the Hnagzhou International Expo Center from August 20 to 21, 2025, covering an expansive area of 280,000 square meters. This event showcases a comprehensive range of products such as skincare, cosmetics, haircare, maternity and baby products, fragrances, oral care supplements, household beauty devices, chain franchises, professional beauty equipment, nail and eyelash art, OEM/ODM/OBM, packaging, machinery, raw materials, and inspection services, offering a full spectrum of services for the global beauty industry. Known as a premier global trade platform for the beauty industry, CBE has consecutively featured in the top 100 global trade fairs from 2017 to 2021. In addition to product exhibitions, it operates year-long tours across China and has digitally enhanced its platform with the “Cloud Fast Selection,” providing 365-day online trade and data services, empowering the beauty industry through international online matchmaking.

Range of Exhibition

The exhibition features skincare, personal care, men’s grooming, makeup, fragrance, and beauty tools, oral hygiene, maternity, and baby care, home cleaning products, premium personal care, professional beauty products and devices, international brands and social e-commerce, packaging innovations, OEM/ODM/OBM, machinery, innovative raw materials, and IP licensing for beauty manufacturing.

Target Audience

Brand Owners, Retailers (Cosmetics Stores/Department Stores/E-commerce), Brand Agents/Distributors/Wholesalers/Import Agents, Beauty Salons/Beauty Centers/Other Beauty Services, Manufacturers/Factories (OEM, Packaging, Machinery, Raw Materials), Trade and Agents (Packaging, Machinery, Raw Materials), Specialist Cosmetic Stores, Drug Stores, Duty-Free Shops, Online Retailers