Hangzhou Global New E-commerce Expo and Private Domain Live-streaming E-commerce Product Selection Expo 2025

Hangzhou Global New E-commerce Expo and Private Domain Live-streaming E-commerce Product Selection Expo 2025 will be held from July 11 to 13 at the Hangzhou International Expo Center in Hangzhou, organized by Hangzhou Zheyan Exhibition Co., Ltd. Supported by prominent institutions like the China Culture Promotion Committee and Hangzhou E-commerce Association, the event features a vast 60,000 sqm exhibition area, showcasing over 2,000 leading global brands across various sectors such as food, health products, apparel, household goods, live-streaming equipment, and more. Expecting over 100,000 professional attendees, this expo is a prime opportunity for brands and buyers alike to explore innovative e-commerce trends, new technologies, and strategic partnerships. The event aims to accelerate digital transformation, support rural revitalization initiatives, and reinforce Hangzhou’s global influence in the e-commerce sector.

Range of Exhibition

• Food Products: Snacks, nutritional foods, convenience foods, nuts, beverages, alcoholic drinks, prepared dishes, meats, fresh produce, seafood, frozen foods, condiments, grains, oils.
• Health & Wellness: Supplements, functional foods, nutritional products, meal replacements, medical, protective, and sanitation products.
• Apparel & Accessories: Fashion wear for women, men, children, knitwear, underwear, shoes, socks, hats, bags, leather goods, jewelry, watches, eyewear.
• Home Goods & Gifts: Household items, kitchenware, textiles, outdoor gear, hygiene products, maternity and baby products, beauty products, personal care, small appliances, electronics, cleaning products, pet supplies.
• Cultural Products & Stationery: Cultural supplies, stationery items.
• E-commerce Platforms & Services: Short-video/live-streaming e-commerce, private domain e-commerce, micro-business, community group buying, cross-border e-commerce, e-commerce parks, influencer bases, supply chain, OEM/ODM, mini-programs, online malls, data centers, MCN agencies, AI solutions, logistics, packaging.
• Live-streaming Equipment: Lighting, integrated live-streaming systems, audio systems, sound cards, studio setups, headphones, microphones, smartphones, computers, cameras, software, studio solutions.

Imported Products Zone

• National Trend & Heritage Products: Domestic cultural brands, heritage products, regional specialties.
• International & Regional Exhibitions: International groups, government delegations, industry associations.

Target Audience

E-commerce professionals, retailers, wholesalers, digital marketers, brand managers, procurement specialists, import/export traders, tech innovators, investors, influencers.