Shenzhen Global Cross-Border E-commerce Expo 2026 (CHWE)

Shenzhen Global Cross-Border E-commerce Expo (CHWE), March 30 to April 1, 2026 at Shenzhen Convention and Exhibition Center in Shenzhen, China, displays a comprehensive range of consumer merchandise and cross-border ecosystem services. Previous editions recorded 139,889 check-ins, 299,560 attendees, and 88,683 online viewers, with 3000+ exhibitors, 80+ cross-border platforms, 200+ chain service providers, and 572 exhibitor renewals generating nearly USD 900 million in procurement orders. Organized by CHWE Outbound Network, the expo targets manufacturers, exporters, e-commerce platform operators, logistics providers, retail brands, digital marketing agencies, trade service providers, government representatives, industry professionals, and cross-border investors, supporting a diversified ecosystem including B2C, small B, DTC, and DTB channels.

Range of Exhibition

• Consumer Goods: Includes home and general merchandise, mother and baby products, toys, consumer electronics, footwear, apparel, bags, stationery, gifts, outdoor sports, lighting, beauty and personal care products, pet supplies, hardware tools, auto and motorcycle accessories, festive gifts, furniture, home decor, new hot products, and novelty items.
• E-commerce and Cross-Border Ecosystem Services: Includes traffic platforms, e-commerce platforms, logistics and warehousing, financial payment systems, marketing and advertising solutions, and enterprise services.

Target Audience

The expo targets manufacturers, exporters, e-commerce platform operators, logistics and supply chain providers, retail brands, digital marketing agencies, trade service providers, government representatives, industry professionals, and cross-border investors.