China Baby, Maternity and Parenting Expo (CBME) 2025

Exhibition Introduction

China Baby, Maternity and Parenting Expo (CBME) 2025 will be held from December 4 to 6, 2025 at Shenzhen Convention and Exhibition Center, organized by Informa Markets. As a strategic extension of the CBME brand, the expo focuses on the booming baby and maternity market in the Greater Bay Area, offering exhibitors access to cross-border e-commerce channels and Southeast Asian market opportunities. The exhibition covers baby and maternity products, foods, health supplements, children’s toys, apparel, educational products, furniture, smart retail, and family lifestyle solutions across 45,000 square meters. Over 600 exhibitors will showcase their innovations to more than 30,000 professional buyers and visitors, making it an essential platform for industry networking, brand exposure, and market expansion.

Range of Exhibition

• Baby & Maternity Products: Feeding supplies, diapers, baby care, maternity products, and mother-infant daily necessities.
• Baby Food, Snacks & Natural Products: Infant formula, organic snacks, health supplements, natural and organic raw materials.
• Baby Gear & Furniture: Strollers, car seats, cribs, baby furniture, and home accessories.
• Toys, Educational Products & Souvenirs: Educational toys, creative learning kits, gifts, and commemorative items.
• Children’s Apparel & Accessories: Fashionable clothing, shoes, accessories for newborns, toddlers, and kids.
• Smart Retail Solutions: Retail display, digital marketing, software, packaging, and supply chain services for the maternity industry.
• Child Oral Care: Specialized oral care products designed for infants and children.
• Postpartum Recovery & Services: Early education, postpartum care centers, health and medical services, and photography.
• Outdoor Riding & Play Equipment: Balance bikes, scooters, bicycles, e-bikes, and riding gear.
• Indoor Play Equipment: Playpens, mats, rockers, slides, swings, trampolines, and indoor amusement setups.
• Smart Home for Families: Child-focused smart appliances and home solutions tailored for family living.
• International Pavilion: Global exhibitors showcasing international brands and new products for the Chinese market.
• Shanghai Kids Fashion Show: Trendy apparel and accessories for children aged 0-16, aligned with global fashion trends.

Target Audience

Maternity product distributors, baby product retailers, franchise owners, e-commerce platforms, manufacturers, health professionals, educators, international buyers, packaging companies, smart retail technology providers.