Beijing International Cultural and Tourism Consumption Expo CTCE 2026

Beijing International Cultural and Tourism Consumption Expo CTCE will be held from June 12–14, 2026 at the China International Exhibition Center (New Venue) in Beijing. The expo presents inbound and outbound tourism, cultural and creative products, digital tourism solutions, scenic area equipment, tourism finance, sports and outdoor consumption, and wellness tourism. Hosting over 1,200 exhibitors and welcoming more than 50,000 visitors across a 40,000 sq.m exhibition area, the event is organized by Beijing Jinglü Hengzhan International Exhibition Co., Ltd. It enables exhibitors and buyers to connect for product sourcing, project cooperation, investment matching, and consumption-driven innovation, alongside industry forums and concurrent cultural tourism events held at the same venue.

Range of Exhibition

• International Cultural & Tourism:
  National tourism boards, embassies, international tourism organizations, global travel agencies, hotels, scenic attractions, cultural tourism projects, and creative products.
• China Cultural & Tourism:
  Provincial and municipal tourism authorities, regional tourism alliances, Hong Kong, Macao, Taiwan tourism enterprises, and leading domestic cultural tourism brands.
• Beijing Cultural & Tourism:
  Beijing district tourism bureaus, development zones, and government-supported cooperation projects.
• Tourism Resources & Destinations:
  Inbound and outbound tourism, self-drive, study tours, MICE tourism, airlines, cruises, rail transit, car rental services, scenic areas, resorts, themed towns, camping sites, night-time consumption zones, and B2B tourism resource matchmaking.
• Cultural & Creative Products:
  Museum and park cultural merchandise, city gifts, cultural IP derivatives, animation and sports IP products, traditional crafts, intangible cultural heritage, creative lifestyle goods, and customized gifts.
• Tourism Equipment & Planning:
  Scenic transportation and facilities, lighting systems, commercial and sports facilities, homestay and modular housing equipment, amusement rides, planning, investment, construction, operation, and destination branding services.
• Digital & Smart Tourism:
  Smart ticketing systems, tourism big data platforms, AI, 5G, IoT, VR/AR applications, blockchain solutions, immersive performances, cultural shows, and light festivals.
• Tourism Finance:
  Cultural tourism investment groups, banks, insurance institutions, and financial service providers.
• Sports & Outdoor Consumption:
  Sports events, sporting goods, outdoor camping equipment, and sportswear.
• Health & Wellness Tourism:
  Traditional Chinese medicine wellness services, health tourism complexes, senior care services, health management products, and travel healthcare solutions.

Target Audience

Government tourism authorities, tourism destination operators, travel agencies and tour operators, cultural and creative brands, digital tourism solution providers, scenic area developers and operators, hospitality and accommodation groups, financial and investment institutions, sports and outdoor brands, wellness and senior care service providers.