Shanghai International Beauty and Health Expo (BHE 2025)

Date: Sun, Jun 29, 2025 – Tue, Jul 1, 2025

Exhibition Introduction

The Shanghai International Beauty & Health Expo (BHE), held March 24-26, 2026, at Shanghai New International Expo Center is one of Asia’s leading trade shows dedicated to professional beauty, skincare, wellness, and medical aesthetics. The event serves as a highly efficient trade and networking platform, bringing together top-tier brands, suppliers, and buyers from across the beauty and wellness industry.

Range of Exhibition

Professional Beauty: Skincare products, body care solutions, weight management products, beauty devices, cosmetic tools, aromatherapy, nail care products, semi-permanent makeup, OEM/ODM manufacturing.
Medical Aesthetics: Anti-aging solutions, cosmetic surgery products, medical-grade beauty equipment, aesthetic clinics, surgical materials, plastic surgery technology.
Haircare & Styling: Shampoos, conditioners, hair dyes, hair extensions, wigs, scalp treatments, hair accessories, salon equipment, and furniture.
Daily Personal Care Products: Raw materials, private-label cosmetics, skincare, haircare, fragrances, beauty tools, oral care, men’s grooming, maternity & baby care, home cleaning products, retail franchise opportunities.
Health & Wellness: Traditional Chinese medicine therapies, essential oils, health drinks, supplements, nutritional products, fitness and wellness management solutions.
Spa & Bathing: Hot springs, swimming pools, saunas, hydrotherapy, massage therapy, foot baths, holistic healing, wellness products.
Packaging & Materials: Packaging machinery, containers, cosmetic jars, branding and printing solutions.
Global Medical Tourism: International medical service providers, luxury wellness retreats, premium healthcare insurance, maternity tourism, high-end postpartum care centers, rehabilitation & wellness centers.
E-Commerce & Social Commerce: Online beauty & wellness platforms, social media marketing for beauty brands, subscription beauty boxes, direct-to-consumer health & skincare products.
Other Services: Industry media, education & training institutions for beauty professionals.

Target Audience

Beauty salon owners, skincare professionals, makeup artists, medical aesthetics specialists, wellness product manufacturers, spa & wellness center managers, personal care product distributors, e-commerce & social commerce businesses, health & nutrition brands, packaging & OEM suppliers, beauty training institutions.

Host

Shanghai New International Expo Center

Organizer

Shanghai Xiubo Exhibition Co.

Language

Chinese, English

Address

No. 2345, Longyang Road, Pudong New Area, Shanghai, China (Map)

Subyway

Subway Line 2, Maglev Train, Longyang Road Station; Subway Line 7 Huamu Road Station (Exit 2)

Bus

Take bus lines 581, 746, 798, 975, 976, 989, 1023, Daqiao Line 6, Longdong Line, Longlu Line, Longgang Express Line, Longlin Line, Longda Line, and Longhui Line, get off at Longyang Road Subway Station, transfer to Metro Line 7, get off at Huamu Road Station, walk 100 meters to the Expo Center, or take the free shuttle bus from Longyang Road Subway Station to the Expo Center.