2025 Shanghai Franchise Expo

Exhibition Introduction

The 2025 39th Shanghai International Franchise Expo (SFE) is China’s leading franchise investment exhibition, providing a comprehensive business matchmaking platform for entrepreneurs and established brands. Founded in 2005, SFE is co-organized by the Shanghai Chain Operations Association, Shanghai Bohua International Exhibition Co., Ltd., and Shanghai Yibixun Exhibition Co., Ltd.. The expo covers four major sectors—food & beverage, retail, services, and franchise resources—featuring over 120 market segments.

As one of the most influential franchise expos in China, SFE has hosted 48 successful editions nationwide, attracting top-tier brands, investors, and business professionals. The event provides strategic business networking opportunities, featuring live demonstrations, industry forums, and investment summits. In 2025, SFE expands with a Shanghai-Chengdu-Shanghai exhibition tour, covering China’s key economic regions and helping franchise brands expand into new markets. With its strong digital presence and over 1.4 million industry users, SFE integrates online and offline resources to enhance brand visibility, investment success, and franchise business growth.

Range of Exhibition

Food & Beverage Franchises: Chinese and Western restaurants, bakery chains, specialty dining, coffee shops, tea houses, snack and dessert franchises, seafood, fast food chains, beverage brands, bars, and franchise agencies.

Education & Training Services: Early childhood education, professional training, language schools, children’s learning programs, online learning platforms, cultural and creative industries.

Franchise Services: Dry cleaning and laundry services, convenience stores, supermarkets, pharmacies, car maintenance, automotive beauty services, real estate agencies, property management, printing services, wedding photography, tourism, and home services.

Retail & Brand Franchises: Home décor, textiles, kitchen appliances, cookware, fashion retail, lingerie, footwear, sportswear, baby and maternity products, health supplements, jewelry, accessories, leather goods, eyewear, stationery, and toys.

Beauty & Fitness Franchises: Beauty salons, fitness centers, hair salons, spa and wellness services, postnatal recovery centers, and cosmetic brands.

Healthcare & Medical Services: Medical equipment, health supplements, adult care products, wellness products, and rehabilitation services.

Technology & Innovation: Patented technology, smart home products, green energy solutions, eco-friendly innovations, and digital business tools.

Commercial Real Estate & Investment: Commercial properties, retail spaces, business districts, land leasing, and franchise investment opportunities.

Corporate Services & Financial Institutions: Accounting firms, legal services, banks, insurance providers, investment firms, and business consulting.

Target Audience

Entrepreneurs, franchise investors, small and medium business owners, retail chain operators, real estate developers, food & beverage professionals, education and training service providers, health & wellness professionals, automotive service providers, financial institutions, technology and innovation startups.